Corporate culture

Innovative ideas:learning and innovation is the cornerstone of our success, consumers are the source of our innovation. The only way to promote innovation and sustainable success is to innovate. We challenge stereotypes, to find new ways to meet the needs of consumers, DIFE people dare to explore, dare to do what others do not we carry out self - assessment, encourage creative thinking, continuous improvement of work processes and improve the level of technology research and development.

Cost concept:cost is the foundation of success. To be pragmatic, to oppose bureaucracy, to do the right thing in the right way, and to do whatever it takes to do the best.

Talent concept:we respect every employee. We attract and recruit outstanding, ambitious, there are a variety of professional skills of the management of science and technology; we provide training and occupation development opportunities for the staff; the main standard we select, promote and reward their performance, we believe the company determinants of success and failure to play great power and to employees on whether.

Integrity concept:do not speak good faith, its way is not correct, do not speak good faith, its wealth is not far away. We advocate to speak the truth against falsehood, empty words, cliches, big; we operate abide by the provisions of the law and the connotation of the spirit. We firmly believe that we should always adhere to the values and principles of our company when we take every action and make every decision.

Service concept:we have the fastest pace of consumer demand, changes in the external market, the company's internal problems to take effective action, we actively enterprising, for the highest standards of occupation in the work, and strive to everything we do is do the best, to meet consumer demand in the process should be a the creation and improvement process; we focus on high-quality service quickly and provide each other between consumers, distributors, suppliers, to create a win-win situation; we and our employees, customers, suppliers and community have a common goal, we must establish a harmonious and friendly relationship with all parties to make contributions to the realization of the purpose of the company.

Team concept:between the various departments of mutual trust and close cooperation, as a team to maximize the interests of the company as the goal, with pride and common success; we advocate individual to the whole and the part to the whole, a sense of compromise and cooperation spirit, the pursuit of the overall force of cohesion and the benefit of the best; and between us the company also advocated the different departments of the higher and lower levels of mutual service spirit, to improve internal efficiency through service.

Emperor front six heart: sincere, love, perseverance, confidence, careful, open-minded.

Entrepreneurship: dedication, dedication, integrity and innovation.